課程特色
「TeamWell 企業(yè)經(jīng)營實(shí)戰(zhàn)模擬訓(xùn)練」進(jìn)行中，講師會(huì)將學(xué)員分組，每一組扮演一家公司。各組并開始規(guī)劃如何組成市場經(jīng)營團(tuán)隊(duì)，并進(jìn)入計(jì)算機(jī)所創(chuàng)造逼近真實(shí)市場的環(huán)境，來從事經(jīng)營規(guī)劃。
學(xué)員在數(shù)字虛擬環(huán)境里，以團(tuán)隊(duì)互動(dòng)、分工合作的方式扮演數(shù)家公司，彼此從事競爭。其目的在于協(xié)助學(xué)員藉由角色扮演的過程，學(xué)習(xí)信息的搜集與分析分析，并在各種不同環(huán)境下，實(shí)際參與決策訂定與修正。

情境 market situation
體驗(yàn)與學(xué)習(xí)的市場問題 the issues for trainees to learn and operate
市場經(jīng)營理論
theories of market management
市場經(jīng)營方法
methods for market operation
市場經(jīng)營工具
tools in managing market

第一天課程
第一回合09:00-12:30
【引入期市場】
Introduction period of market

新市場的切入、新商品的規(guī)劃。市場處于真空的狀況
enter the market, plan the new commodity, the market is in its infant age
新興市場的切入模式
entering modes to the rising market
‧市場占有率提升的成功元素successful elements of promoting market share
‧「消費(fèi)者與競爭者」整合。
integration of consumers and ompetitors
市場占有率問題診斷方法。
ways to diagnose problem for the market share
‧市場經(jīng)營4Ｐ的決策方法。
4P in decision-making for the market
‧市場復(fù)位位的方法。
ways to market reposition
「商品力─營銷力─形象力」的診斷工具
diagnosing tools of “commodities, promotion, image”
‧「價(jià)格價(jià)值圖」市場定位分析工具
the diagrams of price-to-value—
tools in analyzing the market position

第二回合第三回合13:30-18:00
【成長期前段】
first section of growing period

市場逐漸飽和，學(xué)員必須面對(duì)市場成長期的來臨
market is full ,trainees have to face the coming of the mature period
動(dòng)態(tài)市場競爭決策的二大致勝關(guān)鍵
the two major winning keypoints in the competitive decision-making of the dynamic market
洞悉環(huán)境變化，以及事前提前預(yù)防方。
have insights to the changing situation, and make preparation in advance
‧面對(duì)市場價(jià)格戰(zhàn)的三種應(yīng)戰(zhàn)模式。
three main modes to face the price war
‧價(jià)格需求彈性的分析工具
flexible, analyzing tools for price demand
‧使用「動(dòng)態(tài)與相對(duì)觀念」進(jìn)行市場沙盤推演
apply “dynamic and relative concepts” in market decision-making

第二天課程
第三回合第四回合09:00-12:30
【成長期后段】
second section of growing period
市場競爭程度加劇，學(xué)員必須面對(duì)市場微利時(shí)代的市場競爭。
the competition is increasing, trainees have to face the market competition in the slight-profit age
‧動(dòng)態(tài)市場競爭者分析模式
analyzing modes for the competitors in dynamic market
‧競爭者短視癥
problems of the short-sighted competitors
‧微利時(shí)代市場競爭模式
competition modes of the slight profit age
‧動(dòng)態(tài)競爭分析的四個(gè)層次
four layers in dynamic competition analysis
市場競爭者好壞的判定方法estimation of abilities for the market competitors
‧微利時(shí)代提升獲利四種方案
four plans for rising profit in the slight profit age
‧提高市場獲利率的二維分析模式
2-D analyzing mode in gaining market profit rate
‧損益平衡分析
analysis for break-even point
成本控管與精算分析工具
tools for cost control and actuarial analysis
‧如何于市場沙盤推演作好「競爭者動(dòng)態(tài)分析」
excellent competitor dynamic analysis for the market decision-making

第五回合13:30-18:00
【成熟期市場】
mature period of market
市場逐漸進(jìn)入成熟期。學(xué)員必須調(diào)經(jīng)營心態(tài)與經(jīng)營策略。
the market is getting mature, trainees have to adjust attitudes and strategies of management
市場定位與競爭策略
market position and competitive strategy
‧微利時(shí)代資源調(diào)配之分析與決策
analysis and management of resource distribution in the slight profit age
‧優(yōu)質(zhì)競爭策略的三大關(guān)鍵
three key points for the quality competition strategies
作好市場定位的三項(xiàng)方法
three ways to excellent market position
‧整合內(nèi)外環(huán)境、條件，以動(dòng)態(tài)角度，定義目標(biāo)競爭對(duì)手的五大流程
integrate all the conditions , set up the five steps to define the targeted competitors
引導(dǎo)式市場定位規(guī)劃法
deductive arrangement for the market position
‧如何在市場作戰(zhàn)推演平臺(tái)，進(jìn)行市場策略規(guī)劃。
how to proceed the market plans in the virtual platform